Cal Roll Factory, Gandaria City – 2010
During his stay in California, a young Indonesian entrepreneur fell in love with this Hollywood sushi joint led by a charismatic Japanese chef and then decided to directly approach the founder of this American style of sushi to close a franchise deal .
The first Cal Roll Factory opened its door in 2009 in Gandaria City, a newly opened shopping mall. As coming out from a movie of Quentin Tarantino, waitresses wore the Kill Bill type of uniform in this funky industrial dcor. A young educated crowd was tantalized by the bigger than life sushi roll.