Cal Roll Factory, Gandaria City – 2010

Cal Roll Factory, Gandaria City – 2010

During his stay in California, a young Indonesian entrepreneur fell in love with this Hollywood sushi joint led by a charismatic Japanese chef and then decided to directly approach the founder of this American style of sushi to close a franchise deal .

The first Cal Roll Factory opened its door in 2009 in Gandaria City, a newly opened shopping mall. As coming out from a movie of Quentin Tarantino, waitresses wore the Kill Bill type of uniform in this funky industrial dcor. A young educated crowd was tantalized by the bigger than life sushi roll.

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